Case study | plan design and lifetime income

How Gonzaga put participants on the path to a more secure retirement and increased online engagement by 50%

Higher education | Pacific Northwest | Gonzaga University

Background

For Gonzaga, helping employees pursue a more secure retirement with guaranteed lifetime income was both the right thing to do and an opportunity.

Gonzaga campus

In 2023, Gonzaga’s retirement committee began asking questions about the effectiveness of the university’s retirement program. Could it be strengthened? Were there opportunities to increase engagement with the plan? What should Gonzaga as an employer be doing next?

These questions spurred Gonzaga to reevaluate its retirement offering with an eye toward boosting engagement and broadening access to guaranteed lifetime income.

Challenge

For employees

Too many employees were not engaged with their retirement plans. One example: Hundreds of employees had not listed beneficiaries in their accounts, a signal they were not paying close attention.

A family sitting together on a couch smiling

For the plan sponsor

A major component of Gonzaga’s value proposition to current and potential employees was not breaking through. Too many employees did not understand the quality of their retirement plan, a trend that could make it harder to retain employees and attract new ones.

Man and woman sitting at a tbale looking through papers

TIAA solutions

Adding TIAA Traditional* to the default

Gonzaga’s retirement committee and its independent financial consultant, CAPTRUST, chose to replace the default investment, Nuveen Lifecycle Funds, with TIAA RetirePlus Pro®, a target-date strategy that uses model portfolios and can include the TIAA Traditional fixed annuity. Through TIAA Traditional, the new default investment series offers guaranteed growth for savers and a guaranteed income option available for retirees1.

To reach all participants—not just new ones—the university decided to re-enroll everyone with the new default with a simple opt-out. In part, the re-enrollment decision was made so all participants could have the opportunity to benefit from the TIAA Loyalty BonusSM, a unique feature designed to potentially send more retirement income to retirees who have saved for retirement through TIAA Traditional2.

We wanted to take it a step further and really make sure we were doing everything we needed to do for our employees—who are trusting us to get them to a more secure retirement.

* TIAA Traditional is issued by Teachers Insurance and Annuity Association of America (TIAA)

Enhanced education strategy

To get the word out about the implementation, Gonzaga and TIAA collaborated to launch an extensive communications campaign to give employees many opportunities to get information and ask questions—online resources, newsletter articles, comprehensive benefits and transition guides, webinars, and education sessions with TIAA financial professionals. Nearly 250 people attended three webinars, and 132 people attended one-on-one meetings.

Gonzaga and TIAA conducted deep-dive educational workshops on annuities and the Gonzaga retirement plan at a 2023 benefits fair. During the transition period in 2024, some 70 people scheduled one-on-one sessions at the 2024 Total Rewards Fair. Additionally, TIAA’s national call center fielded nearly 200 calls from Gonzaga employees.

Results

Unequivocal boost in employee engagement

Over three months, Gonzaga saw a 21% increase in participant retirement readiness as measured by a TIAA proprietary metric that evaluates how well participants are taking advantage of their retirement plan benefits. The measure calculates in-plan behaviors in three areas: contributions, asset allocation/diversification and investments in guaranteed asset classes. Gonzaga wanted to boost online engagement, and the effect was immediate. In three months, there was a 50% increase in account logins and an 81% reduction in the number of accounts missing a beneficiary—highlighting how the education efforts drove participants to look at their account health as a whole and take action.

“The retirement committee was very thoughtful throughout the entire investment review process,” said Emily Wrightson, Principal, Financial Advisor, CAPTRUST. “Gonzaga’s focus continues to be on its faculty and staff, who now have an elevated default investment inclusive of optional lifetime income that is customized to the university’s population as well as to each unique individual.”

Solution deep dive

TIAA RetirePlus®

Like a target date solution, TIAA RetirePlus uses models to reflect each plan’s distinct demographics and preferences. The models are diversified across several asset classes and are designed to adjust those allocations over time. The models can include a range of investments, such as mutual funds, CITs and annuities, including TIAA Traditional. Solutions can be QDIA-eligible and therefore allow employers to include lifetime income as part of a plan’s default investment. TIAA offers two versions of TIAA RetirePlus: TIAA RetirePlus Select®, which uses a predefined set of models, and TIAA RetirePlus Pro, which offers sponsors more customization options.

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