05.31.16

Preference Checklists: Selective and Effective Choice Architecture for Retirement Decisions

Full Report

More than 30 million Americans are projected to retire in the next decade – and most have not saved nearly enough for retirement. Moreover, almost half of all Social Security recipients claim benefits at the earliest possible age (62), which can greatly reduce their total lifetime benefits.

Summary

Does the way benefit information is delivered influence the age at which people claim Social Security benefits? This study demonstrates that choice architecture (i.e., the order in which decision criteria are presented) can motivate people to delay claiming benefits. But because a retiree’s optimal claiming age varies based on expected longevity, personal savings and other factors, successful choice architecture interventions need to be both effective and selective: that is, delaying claiming age for those who should delay, but not for those who should claim early.

Key Insights

  • Nearly half of all Americans claim Social Security benefits at the earliest possible age (62), potentially resulting in lower lifetime benefits.
  • The way decision information is presented (choice architecture) can motivate people to delay claiming benefits.
  • Changes to the way decision making is presented have a stronger effect on preferred claiming age than factors such as education, wealth and perceived longevity.
  • When participants were prompted to consider the future first, they opted to claim Social Security benefits 18 months later, on average, than those who weren’t prompted to do so.
  • However, when participants were asked to calculate their life expectancy before making a claiming decision, the results of the choice architecture intervention were negated.

Participants prompted to focus on their future and delay claiming Social Security benefits opted to wait, on average, 18 months longer than those not prompted.

Methodology

The researchers conducted two studies. In the first study, 451 Americans between the ages of 45 to 65 were divided in four randomly selected groups:

  • A control group received standard benefits information similar to that provided by the Social Security Administration.
  • A default group received standard benefits information with a default option set at age 70, the oldest possible claiming age.
  • An early-first group received standard benefits information along with a preference checklist of reasons to claim benefits early, followed by a list of reasons to claim later.
  • A later-first group received standard benefits information, along with a checklist of reasons to delay claiming, followed by reasons to claim early.

In the second study, 479 Americans received the same information as in the first study, but were also asked to complete a short-form life expectancy calculator before making a claiming decision.

Preference Checklists: Selective and Effective Choice Architecture for Retirement Decisions

Authors

Eric J. Johnson

Columbia University

Kirstin Appelt
Melissa Knoll
Jon Westfall
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