An Employee Value Proposition (EVP) clearly identifies the mix of tangible and intangible rewards and benefits that make working for any given organization particularly attractive. Targeting an EVP to the people who matter most to your strategic goals makes those goals more readily attainable. EVP elements include compensation and benefits, work-life balance, professional development, mission and purpose, and community and culture.
The TIAA Institute has been building a body of work to help organizations across sectors craft and communicate EVPs to create distinct competitive advantages.