Shaping organizational culture to align with what employees desire can be a critical differentiator as institutions seek to attract and keep talent. But it’s a much harder journey than, say, offering a self-care day. Several institutions have realized the power of organizational culture in their EVPs and have crafted language, values and symbols to create a workplace that draws in talent and gives workers plenty of reasons to stay.
The role of organizational culture in crafting an Employee Value Proposition
Research Brief
Organizational culture, though less tangible, is no less important to the employee experience than salary.
Author
Kevin R. McClure
University of North Carolina Wilmington
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