The role of organizational culture in crafting an Employee Value Proposition

Shaping organizational culture to align with what employees desire can be a critical differentiator as institutions seek to attract and keep talent. But it’s a much harder journey than, say, offering a self-care day. Several institutions have realized the power of organizational culture in their EVPs and have crafted language, values and symbols to create a workplace that draws in talent and gives workers plenty of reasons to stay.

Organizational culture, though less tangible, is no less important to the employee experience than salary.

McClure VOEE Image
Author
Kevin R. McClure

University of North Carolina Wilmington

Sign up for the TIAA Institute newsletter

Get the latest research and insights straight in your inbox

We are sorry.

The service that receives your request is unavailable at the moment. Please try again.